We care about our dogs and our planet.

Dog food doesn't have to be confusing to be nutritious and lifestyles don't have to harm the planet to provide.

It's that simple.

Unadulterated natural ingredients fresh from Mother Nature are the backbone of our recipes. We are proudly woman owned making our food with loving kindness and attention to detail in our own custom built restaurant quality USDA Licensed, and FDA Registered and Inspected facility.

We love our dogs deeply and we want to allow you to love your dogs in the same way - by providing them pure clean and optimum nutrition so that they can become their best selves.

Our commitment to our principles is what drives us, and we are uncompromising in our dedication for good.

Every great story starts with a deep love—and for Jorge, that love is Baloo. From the moment Baloo entered his life, Jorge knew he had a responsibility: to give his beloved dog not just food, but the very best chance at a happy, healthy life. Like many dog owners, Jorge searched tirelessly for the perfect nutrition, one that would fuel Baloo’s energy, keep his coat shiny, and make every tail wag full of joy.

That search brought Jorge to an incredible opportunity. While exploring ways to provide Baloo with better food, Jorge came across a company in Mexico that specialized in crafting high-quality dehydrated dog food. The results were astonishing—Baloo thrived on this food, and Jorge’s mission quickly turned into something much bigger. He realized he could share this discovery with other dog owners who, like him, wanted only the best for their furry companions.

However, bringing this innovative product to the U.S. proved far more challenging than he had anticipated. Regulatory hurdles made the process feel overwhelming at times, and Jorge began questioning if his dream of helping other dogs would ever come to life. Just when things felt most uncertain, an extraordinary opportunity appeared: the chance to take over the legacy of Dogs For The Earth.